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Scott Carr Web Design

Build it.Launch it.Rank it.

Scott Carr Web Design builds bespoke, AI-first websites that do real work. They're built to rank at the top of Google, get cited in AI answers from ChatGPT, Gemini and Claude, and turn visitors into customers.

I'm Scott Carr Scott Carr, and you work with me directly, prototype first, without the agency overhead.

  • Bespoke, not templates
  • Top organic rankings
  • AEO & GEO for AI search
Start a project See the work
  1. Idea
  2. →Prototype
  3. →Polish
  4. →Live
Live
How it was built →
✓ Claude writes the code◆ Scott makes the calls: hosting, speed, SEO, data

How I build: an idea goes into Claude, Claude writes the code, and I make the expert calls on hosting, performance, SEO and data. Examples: Events Naples, Visit Naples, Naples Electric Bikes and 904 Tents & Events.

  • Next.js✦
  • Supabase✦
  • Claude API✦
  • OpenAI API✦
  • Claude Code✦
  • Astro✦
  • TypeScript✦
  • Postgres✦
  • Technical SEO✦
  • Structured data✦
  • Cloudflare✦
  • Craft CMS✦
  • GA4✦
  • Data pipelines✦
  • AI search✦

Proof, in production.
Built and run here.

Alongside client work, I publish and operate a network of local sites and a rental business. Each one shows something I can build for you, tested with real traffic and real customers.

AI search · CMS migration

Visit Naples

visitnaplesfl.com

  • AI assistant grounded in our own listings
  • One codebase, two destination guides
  • From Craft to AI-first in under a month
Read the case study

Data pipelines · Multi-site

Events Naples

eventsnaples.com

  • One codebase, four city sites
  • Reads calendars in a dozen formats, even flyers
  • Feeds every publication in the network
Read the case study

Custom booking · E-commerce

Naples Electric Bikes

napleselectricbikes.com

1,200+
rentals delivered
5.0★
123 Google reviews
  • Booking, waivers and delivery in one system
  • Bookable by AI agents over MCP
Read the case study

Public data · Automation

Naples Day

naplesday.com

  • State and federal data, made readable
  • AI extraction, double-checked
  • Runs itself on scheduled pipelines
Read the case study

More from the network

Visit Marco Island website

Multi-brand platform

Visit Marco Island

govisitmarcoisland.com

→
  • Second brand, same codebase
  • Its own assistant, tuned for the island
  • Events that never mix with Naples
Case study →
Naples Resident website

AI-first platform

Naples Resident

coming soon

Building
  • Third publication on the Visit Naples platform
  • Its own assistant over doctors, restaurants and the directory

Why custom, AI-first

Software that
does real work.

Off-the-shelf sites show information. A custom platform built with frontier AI models does the work: it serves your customers, runs the routine parts of your operation and cuts the costs that pile up in SaaS fees and staff hours.

01

Serve customers

Assistants and search that answer from your own data, and booking that works around the clock.

Ask Visit Naples answers visitors from the guide’s own listings, linking to real places.

See how →

02

Run leaner

Automate the imports, checks and busywork your team does by hand, and stop renting software that doesn’t fit.

Naples Day gathered opening hours for 229 restaurants with Claude, for $3.87.

See how →

03

Move faster

An AI-first workflow puts a working prototype in front of you early, and it costs less to build.

Visit Naples moved from Craft to an AI-first platform in 23 days.

See how →

See one in action. The project planner at the bottom of this page is a Claude-powered tool I built for this site. It turns a discovery call into a one-minute plan with a real price range.

Try the planner
Boardwalk onto a Naples beach at sunset

Naples, Florida

Built on the Gulf.
Working nationwide.

Based in Naples and working with clients across the US. Local enough to meet in person, remote-ready for everyone else.

Agency quality. Without the overhead.

Typical agency

Working with me

Getting started

Weeks of discovery calls and a needs analysis

✓One focused call, then a clickable prototype

Who you talk to

Account managers, strategists and a rotating team

✓The engineer writing the code

Decisions

A committee on both sides of the table

✓You and me, reacting to a live preview

Timeline

Months before anything ships

✓Working software early, shipped in small steps

Price

Layers of overhead in every hour

✓A lean, AI-assisted build. You pay for the work.

SEO

Sold as an add-on

✓Built in from the first commit

After launch

A new team takes over

✓Same person, start to finish

  1. Step 01

    Talk

    One call about the problem, the people using it and what success looks like. No RFP, no needs-analysis marathon.

  2. Step 02

    Prototype

    A working prototype on a live preview link, so you react to real software instead of slides.

  3. Step 03

    Build

    Features ship in small releases. You see progress as it happens, not at a big reveal.

  4. Step 04

    Launch & improve

    Go live with SEO built in, then keep improving it with the person who built it.

For scale: the Visit Naples platform went from first commit to live in 23 days.

Client work. Naples and beyond.

All work →

What I build.
My sweet spot.

Websites with real logic behind them: data, bookings, search and AI. This is where engineering, SEO and years of running my own sites come together.

Every build includes

  1. Rapid prototyping

    Click through a working version early and refine it with real feedback, instead of debating mockups.

  2. A modern codebase

    TypeScript, Next.js or Astro, and Postgres. Clean, current code that is easy to extend.

  3. Fast by default

    Lean pages served from the edge, so your site feels instant, even on a phone at the beach.

  4. SEO built in

    Structured data, clean URLs and fast pages from the first commit, for search results and AI answers.

  5. Safer by design

    No plugin sprawl to patch. Locked-down databases, bot protection and rate limits where they matter.

Working with Scott was a seamless experience. We are very pleased with the design and functionality of our new website. His efforts have also significantly boosted our website's visibility and helped us achieve top search engine rankings.
Brooke MooreMarketing & Communications Manager, Cayman Islands Health Services Authority
“Scott has been an indispensable partner for our website projects with his design and development expertise. His SEO strategies propelled our sites to top search engine rankings, attracting valuable organic traffic and elevating our online presence.”
Charles GroverManaging Director, Acorn Media
“I have to tell you again just how positively thrilled I am with the new website. I'm already getting lots of 100% positive feedback from my team. I'm so grateful for how easy you made everything.”
Tony PaganelliFounder, Paganelli Law Group

Questions.
Straight answers.

Why custom and AI-first instead of a template or SaaS tool?

Templates and SaaS tools are built for everyone, so they stop where your business gets specific. A custom, AI-first platform can answer customers from your own data, enforce your own rules, automate the routine work your team does by hand, and replace software you pay for every month. Naples Electric Bikes replaced its booking SaaS this way.

What kind of projects do you take on?

My best work is on custom web platforms: booking systems, directories and guides with AI search, data pipelines, multi-brand sites, bespoke web apps and AI-first rebuilds of established sites.

How is a one-person agency different from a traditional agency?

You work directly with the engineer building your project. There are no account managers or hand-offs, and no weeks of discovery calls. We start with one focused call, you see a working prototype early, and the same person keeps improving it after launch.

How does AI make a project faster and more affordable?

I build with AI coding tools, which lets one experienced developer do work that used to take a team. You pay for the work, not the overhead. For scale, the Visit Naples platform went from first commit to live in 23 days.

What are AEO and GEO?

Answer engine optimization (AEO) and generative engine optimization (GEO) are about showing up when people ask ChatGPT, Gemini, Claude or Google's AI answers instead of searching. It builds on good SEO: fast pages, clear answers to real questions, structured data that describes your business, and an llms.txt file that helps AI assistants read your site. Every site I build includes them from the first commit.

Do I need a CMS?

A CMS (content management system) is an editor that lets your team change text, photos and pages without a developer. If your content changes often, like weekly specials, news or listings, it's worth it. If it changes a few times a year, a site without one is simpler, faster, more secure and cheaper: you send me the changes and I make them. The project planner below asks about this and prices it either way.

Can you add an AI assistant to my website?

Yes. I build assistants that search your own content and link to real pages, rather than answering from memory, so recommendations point to things you actually offer. "Ask Visit Naples" on visitnaplesfl.com is a live example.

Can you move my Craft CMS site to an AI-first stack without losing search rankings?

Yes. Every live URL is inventoried, the ones that matter are kept and the rest are redirected, so rankings carry over. Visit Naples and this site both made that move.

Do you only work with Naples businesses?

No. I'm based in Naples, Florida, and work with clients across the US.

Start a project

Have an idea?
Let's see what's possible.

This planner is a Claude-powered tool I built for this site, and the kind of thing I build for clients. Describe your idea and get a plan with a typical price range and timeline in about a minute.

  • ✓ A real price range, not "it depends"
  • ✓ A clear first step: a fixed-price prototype
  • ✓ A personal reply within one business day

Prefer email?

scott@scottcarr.dev(239) 315-3068

Project planner

AI · replies in seconds

Hi, I'm Scott's AI planner. Tell me what you'd like to build, in a sentence or two. I'll ask a few quick questions, then show you a plan with a price range and timeline next to what an agency would charge. Have a budget in mind? Mention it and I'll plan around it.

AI can make mistakes. Prices come from Scott's own rate table, not the AI. ·